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Super Bowl ads focus of Feb. 6 event

By Samantha Bryan
On January 31, 2012

 

It's that time of the year again. In just a few days, hundred of ads will be flashing across our TV screen during America's biggest football game.

The day after, a UDM professor will be analyzing them – and you're invited.

The Super Bowl Ad Nauseam will be held in UDM's Ballroom on Feb. 6 from 9:30 a.m. to 1 p.m. Marketing Prof. Michael Bernacchi will host the event, which has been around for over 25 years.

"I started the Super Bowl Ad Nauseam in the year of 1985," said Bernacchi. "However, it was not until 2005 that I brought it to high schoolers. The term Ad Nauseam is Latin and basically means ‘on and on and on, never ending,' and thus the Super Bowl is never ending."

According to Bernacchi, the aim of this annual project is to show students what they should be aware of when watching the commercials.

The ever-popular Super Bowl ads get crazier and crazier every year.

According to student Vushaun Landrum, "there is nothing like good publicity, and Super Bowl is the time when most companies aim at making their profits."

Landrum is a senior majoring in business administration with a concentration in finance. He is also a member of UDM track and field team.

Whether it's something sexy and seductive like Kim Kardashian's Sketchers advertisement last year or a funny sketch for the latest flavor of Doritos, Super Bowl ads cover just about everything.

Over 250 students from various schools will be present at the Super Bowl Ad Nauseam to critique them all.

"The Super Bowl Ad Nauseam is a way to get the students involved in the analytical aspect of the advertisement," said Paul Galbenski. "We try to let these students apply what they learn in their business classes to real time."

Galbenski is an instructor at an Oakland Schools' technical campus. He was recently honored as 2011-12 Michigan Teacher of the Year.

Bernacchi and Galbenski are co-founders of theweb site, americasmarketinghighschool.org, one of the sponsors for the Super Bowl Ad Nauseam.

"We have developed marketing and advertising course work for high school teachers to use throughout the nation, which can be found on the web site," said Bernacchi.

In addition to the Super Bowl Ad Nauseam discussion, Bernacchi has integrated a service-learning project into the event.

This service-learning project, "Tackle Hunger," donates food to Kids Against Hunger in the metropolitan area.

The UDM professor is asking all faculty to donate two to four cans to the event. The items will be collected at the Ad Nauseam event, in the lobby of the ballroom.

Additionally, pizza, pop and snacks have been donated for the event.

All UDM faculty, staff and students are welcome.


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