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Persuasion: Psychological Insights and Perspectives

Author Information

Timothy C. Brock, Melanie C. Green

Product Details

ISBN: 9780761928096

Publish Date: 01/04/2005

Publisher: SAGE Publications, Inc

Number of pages: 368

Description

Persuasion: Psychological Insights and Perspectives, Second Editionhighlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.


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