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Advancing the Story: Broadcast Journalism in a Multimedia World

Author Information

Debora Halpern Wenger, Deborah Potter

Product Details

ISBN: 9781608717149

Publish Date: 02/15/2011

Publisher: CQ Press College

Number of pages: 416


It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book's clear instruction and advice from those in the trenches, the authors focus on updating to reflect the latest issues and trends with: greater emphasis on the importance of understanding the audience; a new focus on the use of social media to gather, promote and disseminate news content; expanded information on 'the three screen strategy' to deliver content to mobile devices, the web and television; new opportunities created by entrepreneurial, niche and hyper-local news sites; suggestions for how readers can develop their own 'brands,' including updated multimedia portfolios; and, interviews with dozens of additional journalists at the forefront of industry changes. To show how the book's lessons work in the field, every chapter includes: Know and Tell - professional journalists share insights on multiplatform approaches and industry changes; Trade Tools - the authors' training materials, such as handy checklists with tips and best practices; Taking It Home - brief chapter wrap-ups; Talking Points - questions and scenarios for in-class discussion; and, Online Learning Modules - interactive chapter exercises, skill-building tutorials and analysis from journalism experts. Be sure to visit the authors on twitter and their author blog!

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