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Which Ad Pulled Best? 10th edition

ISBN:0078112079

ISBN13:9780078112072

Publisher:McGraw-Hill/Irwin

Author:Scott Purvis

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Which Ad Pulled Best? Description

Which Ad Pulled Best? 10 Edition Which Ad Pulled Best? 10th Edition is a workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 40 recent ads, divided into 20 pairs and printed in full color. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best by comparing their answers to actual research results. The currency of the ads, interviews from professionals in the field, focused narrative on the principals of effective print advertising and low text price make this an effective and efficient supplement in Marketing and Advertising courses.

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