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University of Detroit Mercy Textbooks > Ongoing Crisis Communication

Ongoing Crisis Communication 4th edition

ISBN:1452261369

ISBN13:9781452261362

Publisher:Sage Publications, Inc

Authors:W. Timothy Coombs, Timothy Coombs, W. (William) Timothy Coombs

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Ongoing Crisis Communication Description

Ongoing Crisis Communication 4 Edition Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

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